I am not a drifter. It would be generous to say that I am a decent driver using a manual transmission. However, the video above is still very compelling to me. It is compelling on two levels. It is a beautiful video, wonderfully edited and I think it’s pretty exciting. However the video page on Vimeo is what really amazed me. Drift Mechaniks intimacy with the people who are attracted to the brand is amazing. In the comments people know who is driving which car and are talking to the maker of the video, not just about the video. This intimacy is what many companies try to cultivate but many fail too do. It is very interesting just to see how close to the brand the consumer has become in this example, it is also something I would like to learn more about.


Good music also doesn’t hurt the video.