This spot is downright stunning. It is surprisingly delicate when dealing with such gritty subject matter. This commercial had a strong emotional impact on me, something commercials seldom do. By straying away from the “scaremongering” and shock value that most PSAs attempt to garner this spot has a much more effective message. Not having any gore the viewer must focus on the emotional, not the physical, nature of the crash. This is tremendous work and I could give up watching actual programing if all spots were this great.