http://makinads.blogspot.com/2010/12/getting-better-christmas-story.html
Please read this. I really mean it.
If you don't already follow makin ads and you're trying to get into 'the biz' you should do that right now. The two guys who run that blog consistently push out great advice. This post pretty condenses everything you need to know about producing work into a couple of paragraphs. When I read that post I was really pissed because the advice was so good and so simple.
Stop wasting your time reading this and go read that, your work will thank you for it. Feel free to come around here from time to time though, and leave a comment if you like. We haven't gotten central heating yet and comments help keep me warm.