For those of you who have been asleep for the past 8 months there was a hugely successful series of commercials from Old Spice. They centered around 'The Man Your Man Could Smell Like'.
Funny stuff. Really, really good creative work.
The creatives who developed the campaign were recently interviewed for a youtube series titled "The Creative Process: Illustrated". Here's the video:
Having this peek into their creative process and chemistry as a team is really neat. I also found their comments about the ego stroking nature of a viral video made them seem very human. Humans who can create ads that would make almost any young creative jealous.
Or very motivated at the least.