Dave Trott's Blog


This may be the blog I am most excited to share with you. On the same token it is by far the most daunting.

A few weeks ago Seth Godin wrote a post about gifts. The basic premise was that there is a difference between a gift and a present. A present costs money but it is merely a pleasantry. With a  gift you are really giving a part of yourself, it affects both “the giver and the recipient.”

In this sense I feel that Dave’s blog is a gift. A gift to advertisers everywhere and, more importantly, to developing copywriters.

From the moment I found Dave’s blog I was transfixed. I read through 26 pages of archives the first day I found it. Every time a new post comes up in my RSS feeder I drop everything to read it.

His insights have changed the way I think about the craft of advertising. The way I argue. And, to some extent, the way I look at the world.

You may also notice that I have adopted some of his writing style in a few of my posts. I just think it’s an awesome way to get across ideas. Writing line by line helps provide clarity.

Do yourself a favor and set aside a good chunk of time to spend reading Dave’s blog. You won’t regret it.

- Jeff