"The technology inside is really breakthrough," says Mr. Crociata at P&G. One of the formulas has a thickening agent that "gives you the feeling of 6,500 more hair strands in your ponytail."
- Kevin Crociata, marketing director of P&G's North American Hair Care business in "Packaging Noir"
What do you think this actually means? I can tell you what I think.
I think it means that this new thickening agent doesn't really do anything. Buying a new shirt can "give you the feeling" of looking better but it might not in actuality. Same with this shampoo.
It's a premium product, selling for $9 a per tube, but there doesn't really seem to be anything special about it beyond the black package and feeling of more hair in my pony tail.
