Last night I found this Ed McCabe interview from an old Lurzer's Archive. 1996, I believe. I enjoyed it and thought other people might as well.
There are things I agree with (like his points on education, clients, revisions, and the point of advertising). And some I don't (lots of bragging but that comes with the territory when reading McCabe). But it's interesting a whole lot less bullshit-filled than the drivel today's thought leaders spew out.
Add to that that McCabe made ad after ad that appealed to people and got them talking, and you've got a good idea why it might be a good idea to read this interview.
My favorite part was when he talked how his agency McCabe and Co. did strategy. Still holds up, I think:
If the pictures I've embedded are too small you can find it here. That's where I did."The old adage in advertising used to be 'you do your job, we'll do ours.' Bullshit. Unless we know how to do a client's job, how can we know how to advice their company what to do?"