One of the things I've always admired about George Lois' writing and manner of speach is his matter of fact-ness. He thinks he is right and there is not a damn thing anyone can do about it.
There are days I wish I could be as confident about my work as he is. Though, George has earned it. He helped save MTV and launched Tommy Hifiger. Not to mention he's left quite a few stamps on culture.
I also think his commentary on the state of advertising in the Vice article is spot on.
It's pretty remarkable to see his thoughts on Advertising today because he was part of DDB when it was changing the way we do ads forever. Some people find his style abrasive but I really enjoy it.
It's a short article and I think you'll be pretty interested in it. It also might give you ideas for ways to do things differently. After reading the article I checked out Lois' site and that's a man who LOVED using celebrities in his commercials. But the best part is reading his explanations of his campaigns along the sides of each of the ads.
Enjoy!