"As I stood in front of these creative students i could see fear on their faces. was their chosen career about to disappear before they'd even graduated? I assured these students that, far from disappearing, this was the most exciting time to be in advertising. || Yes, of course we were being confronted by enormous change. Yes, the digital revolution was changing the way we worked. Yes, many companies would disappear, but many new companies would also be created. The world wasn't going to be less branded. If anything, it was going to be more so."
There are a lot of people out there who say that advertising is dying. That it isn't fun anymore. That it ain't quite what it used to be. Some of these things may be true, most are over-exaggeration.
There is another group who asserts that this is the most exciting time to be in advertising. That every new opportunity is the greatest opportunity there ever was. These too may be over-exaggeration but it is the side I prefer to fall on. If you look at some of the work that won Grand Prix at this year's Cannes festival, things like Tesco/Home Plus and Pay With a Tweet, it's not hard to see the potential that new ideas bring to the field.
It may not look like the advertising that we used to have. But it's rooted in the same quest for new ideas and new ways to help people, by buying our products of course.