I should have known earlier on that I was destined to be a copywriter. While I have always enjoyed writing papers my favorite part was always writing the title. After that came the grabber sentence, then the final sentence of the paper.
If I could have done it, most of my papers would have been three lines long. Just a title, grabber, final sentence.
Head
Subhead
Tagline
Strange how these connections seem to just make sense down the line. Check back later and I’m going to post some of my favorite three sentence papers from the archives.
-Jeff