Well I guess I should do this summer wrap-up post before we descend too deep into fall. I would be very appreciative if you would come along with me on this short ride.
Let's go back to May. It was around the second week and I was panicked. Not a single internship I had applied for had responded to me. No rejections, just limbo. Then as I was diligently studying for my finals my computer made a ping sound.New email.(I'll take this place to explain it was less of a ping sound and more of an alert popping up in the top-right corner of my screen. The ping sound was in my head I'm almost 90% of that.)Springing into action I clicked on my email shortcut. Lo and behold Priceline.com was telling me about their new deals for the week!Oh, right, you want to good stuff. Below the email from Priceline was a 'We are indeed still looking for a summer copy intern' email from HR at Momentum in St. Louis. Success. Much to the chagrin of my fraternity brothers I spent the next few moments flailing around wildly, shouting about the good news.Then I remembered that I had not gotten the job yet. This was just an email for an interview. Sparing you the nasty details I got the internship & spent a good chunk of my summer writing copy and learning a ton. (Although my friends would attest I spent all of my summer doing this it was really only 9 weeks.) Over the course of the summer I worked on 16 accounts and even got to work with two beer clients! Imagine my excitement! My favorite quote of the summer came from the senior copywriter on one of my teams. He said to me " When you came in you sucked, and now you are starting to suck slightly less. Thankfully you are on our team and sucking on our team means you'll be fine just about anywhere else in the agency." So I leaned that i just might have what it takes to write copy and, more importantly, think. Good news because I'm a total geek about this ad stuff. The internship gave me more confidence in my abilities and a ton of great ideas for my book. So thanks to everyone I worked with this summer.But I couldn't just fill the whole summer with work. And knowing my strong affinity for reading it shouldn't be hard to figure out what I spent much of my free time doing.(hint: It was totally reading.)
I still have a book left over but I think I read quite a good smattering of material. Here's the list:
The Copy Book; D&ADBill Bernbach's Book
Creative Mischief; Dave Trott
Both of Paul Arden's books
Hey Whipple Squeeze This; Luke Sullivan
Breakfast of Champions, Slaughterhouse 5, Sirens of Titan; Kurt Vonegut
Stick to Drawing Comics Monkey Brain and The Dilbert Principle; Scott Adams
Free Prize Inside; Seth Godin
Numerous blogs (that's another post)
Still reading: The World According to GarpAll that reading while consuming an unhealthy amount of TV, movies, videos and music. I got at least my fair share of entertainment and information. And that about wraps up my summer. Sorry this post wasn't too enlightening so here's a pice of art from Goofbutton.com. Think about it and enjoy!
