Watch it.
Ok, now really watch it. I want to know if you get the same feeling I do when I watch this ad.
It isn't flashy. Nor is it tremendously cinematic. But it is one of the most simple and surreal commercials I have seen in months.
Just showing the iPad sitting there in our homes, schools, offices, hospitals -makes it seem like we are living in the future.
Pause it at 18 seconds and just look. That's like something straight out of a sci-fi movie!
That's what makes me, and a few other million people, desire this product so strongly. No other piece of technology or commercial can hold a candle to that.
And like the smooth V.O. man said at the end of the ad: they're just getting started.
Note: This reminded me of something I overheard on a flight in march. A hospital administrator, sitting across the aisle from me, said very confidently "The iPad is the greatest advancement in medical technology ever. It allows the doctors to interact with patients they never have before and streamlines the process of book keeping. Those devices are amazing." Amazing.