If you're in advertising and you're not reading @DaveTrott's blog

...then what are you doing?

Each of his posts take about 5 minutes to read. That's one youtube video less a day. And you'll get a whole lot more out of reading these than watching a youtube video.

Each is thought provoking and, for me at least, a daily reminded of what we're trying to do in advertising. Even if we aren't actually doing it. The last week of posts from him have been especially inspiring.

So you really, really should read his blogs. Some days he posts on his agency blog. Other days he posts on Campaign. Some days he posts on both. Every day he posts it's something worth reading.

And you might consider buying his book* as well. It contains some of his best posts, and I happen to carry it in my backpack wherever I go. It's also available on kindle, if that's more your speed.

*Or if you know any ambitious people in advertising for whom you have not already gotten a present this holiday season.