Is unsurprisingly brilliant.
Mark Denton is someone I've always admired because his work is uncompromising in its artistry yet remains firmly planted in advertising.
He's one of the few people who has consistently raised the standards of advertising with the work he's done. Plenty of people can talk craft but when you look at a Denton piece it exudes it. (Which makes the three awful work samples I sent to him during college even more embarrassing.)
But this talk is less about the work than it is promoting yourself. And I think that's a good thing because it's something the advertising industry as a whole is very bad at.
So watch the talk on D&AD's website. (I can't figure out how to embed it here).
I think you'll enjoy it as much as I did.
