Avvo is a website that has lawyers on it. Sounds kind of boring until you hear that half of Americans will need a lawyer this year. Not for bad stuff like lawsuits and divorces, but also happy stuff like starting a business or adopting a kid.
So Avvo came to us and asked for a campaign that built off of last year's. Essentially something that showed a buttload of potential legal situations. It was one of the best briefs I've ever gotten in my entire life.
As we were coming up with stuff Andrew and I realized we really didn't need to shoot anything. Or really create anything. Because all the proof we needed is uploaded to the internet every day.
And so we got a campaign that inspired a nearly unlimited number of spots. We released the campaign with 15, with more slated to come out later in the year. We call it Law Happens.
Here's a few of my favorites:
And a link to the rest. You can leave your thoughts in the comments.
This campaign could not have been possible without a bunch of really great people.
Tom Adams, Paul Keister and Jeff Bossin led us and always pushed to make it better. Laura Rothman kept things from falling off the rails internally. All the people over at Avvo for letting us to push this into a space no legal service would dare enter.
Damon Silvester was the poor editor who had to sit with us as we found just the right 8 seconds of every video. Bryan "Cutty" Cuthbert also had to sit in the room and try to wrangle us at all times. Luis De Léon provided those super sweet search bars and end transitons.
Jukin (who owns pretty much any video that goes viral these days) provided us with thousands of hours of videos to use. And had us over to their space so that we could abuse them to their faces. Lime in Santa Monica mixed it for optimal comedic effect.
And that annoyingly catchy song is "The Whistle Song" by The New Mastersounds.
There's some fun digital stuff coming out down the line. Keep an eye out for that.
And remember, when you need a lawyer find the right one for you on Avvo.