Boom. There is is. One of the masters of copy saying that scam ads might not be so bad in certain sitations. It's what I would expect from reading his words/ads/site* BUT it's still interesting to hear someone feared reveared by creatives come to the defense of scams. Remember this applies only to some situations and it is only one man's opinion. On the other hand he is the man who wrote those Chivas ads...
*I simply adore his portfolio site.