UPDATE: For the next 5 days "101 Contrarian Ideas" has been deeply discounted to $0.99! There is absolutely no reason you shouldn't buy it THIS INSTANT.
There are a few blogs I really love. I tend to post about them, or repost their thoughts, rather frequently. One of these blogs is Bob Hoffman's The Ad Contrarian.
The Ad Contrarian is a refreshing blog thanks to its honesty. It's aggressive because Bob wants people to wake up to the cold realities that exist in advertising, then overcome them. For years TAC has been available for people across the world. 100% for free. There was even a great free ebook produced for it a couple of years back.
That's not changing. The blog is staying free. That first ebook is staying free. However, TAC has recently released a new ebook called "101 Contrarian Ideas About Advertising" which costs money.
Not much mind you. It's priced at $2.99 so there's a good chance it costs less than the coffee you had this morning. And you get it instantly, which means you don't have to wait to pore over its pixely pages. And, unlike your coffee, you own it for life and can use it over and over. You can't even wear out the spine because it doesn't have one!
The book is a collection of some of his best blog posts from the past 5 years. Brilliant posts, thought provoking posts, post that, again, make you remember why you got into advertising. You might think, "if it's only blog posts why don't I just read them on his blog?"
You could, but for less than three dollars that's not really worth the effort.
Not to mention you get to give back to someone who has provided so much for so many others—for free. Be a mensch and buy his book. You'll be happy you did. I know I am.