Few things get me more excited than a well-executed genre parody. Yes it's a weakness but there are worse weaknesses to have. It's just always delightful to see someone get to the essence of something and turn it into something else.
This probably stretches all the way back to when my parents first introduced me to Mad Magazine and The Onion. Even though I didn't always know the source material they were poking fun at, the humor illuminated something about that material and the world. So even before I'd seen the Godfather I kind of "got" the Godfather. Or got that it was about themes bigger than the mafia. That's always informed my sensibility of what a parody should be about.
This is different from the way some people treat parody today (perhaps they always have, I've just noticed it a lot lately). People will take source material, change the central aspect to the thing they want to talk about, then do a 1:1 copy of the source material but throw their "creative concept" into the middle. And what we get as an audience isn't something new or clever, it's borrowed interest.
This is a long way to go to say that these Toyota ads from COY! Communications in the UK made me happy because they feel like proper parodies. They get at the essence of the big studio title cards on movies (good because they're for Toyota's sponsorship of ITV movies) but they're unique to Toyota. They're also superbly executed. The little details, like the flapping car doors in the first spot, made me really happy. So enjoy these few and see the rest over on the COY! Blog.