Sometimes getting the motivation to keep working is tough. There's going to be days that you don't want to do anything to do with advertising or communicating or whatever your passion is. I certainly have those times.
But then I stumble across something like this video. Things I have seen in the past but have shelved in some dark place in my brain so I can work on things of my own. And when I watch/read/rediscover that old thing the spark comes back. I remember how excited I get about what advertising can be and my fervor returns tenfold.
Sometimes you need to get outside of the thing you're doing and remember why you're doing it.
I want to also apologize for the long layoff between posts. Finals week hit me like a sack of bricks and I had to take some time off. While that's not an acceptable excuse (one should always be writing), it's my excuse.