Above is one of the many advertisements for Sprite green found in Chicago’s Union Station. The ads were draped all over the place and certainly caught my attention. This was partially because I enjoy trying new soft drinks and partially because a friend of mine covered the launch party in Chicago a few months earlier. I searched every store in Union Station for Sprite Green and was informed that it was not carried by any of them.
Matters got worse when I checked the CVS at the corner of Canal and Adams and the Walgreens a short distance away. I was still beverage-less and thoroughly disgruntled. Why would a soft drink be pushed so heavily then not carried in places people may go after viewing the ad? Placing a product that in its infancy convenient to the ads promoting it could greatly influence someone into trying the product.
-Jeff