"There was flour everywhere." (Half baked thoughts about the French Bread Lobby)

"French turning away from the baguette"

There's something comical about the notion of the "French Bread Lobby." Something comical even in the name. (Though it's not that surprising something like this exists. Of course it exists. It's France.)

But here's my mental picture of what this lobby looks like:

A bunch of dudes, in suits, scurrying around and fretting about Q3 declines in baguette consumption.

Some sort of bakers' stock exchange nestled in the catacombs of Paris.

One of those same dudes, Marcell, sitting in a bar somewhere, suit completely covered in flour talking about how he's ruined. The whole company is ruined. And it's all the fault of these young kids.

Or an actual concerned French hotel lobby constructed completely out of bread. The lobby is self-aware and knows of its own demise. A very sad tale indeed.