Wow, would you look at that? Colors! Names! URLs!
Shame it's all pretty much meaningless.
Let me explain. All this chart tells us is that the internet is big. We already knew that. Or, at least, we should.
It would be just as easy, and meaningless, to put together a collection of sites about pets. Pet forums, pet advice blogs, pet commerce sites.
Our job, contrary to popular belief, is not to act as complicators. It's to act as simplifiers. We need to make things so easy for business to understand that they'll trust us to make our ads.
The problem with the internet is how easy it makes complicating things. You can throw thousands of bits of information at a client to bully them into running your online initiate. Get those "impressions."
Or you can be a friend to the client and guide them through the crazy wilderness. Have them do what you want because they trust you. Build a solid relationship.
pssst....choose with the second option.
chart via Angela Natividad