Well ladies and gentlemen looks like we're in for another scorcher. Stay inside, sit back, grab a cold drink, and enjoy this weeks selection of smooth articles. This is Jeff Kwiatek from 933 Ad Caulk radio reminding you to stay cool.
- Enlightenment from the always seldom cheery Ad Contrarian. Turns out "experts" aren't so expertly after all. (if you haven't read Tetlock's book you should give it a go)
- Who says bus shelter ads have to be dull? (spoiler: not I and certainly not this article)
- "If you have a brand you have an army."
- Copywriting has nothing to do with Writing from Dave Trott.
- One of the most important things to do is Persist, according to George Tannenbaum.
Synesthesia. Can you taste/smell/see/hear it? via
The beautiful craftsmanship behind Leica lenses. Mmmm optical...via
Make sure you close the door on your way out. This AC ain't free.
Ps. Momma always taught me to cite my sources. If you ever feel I have ripped you off or not given you credit please bring it to my immediate attention. It's not my intent but with the volume of stuff I go through every week I loose track of what's from where.