Today I was working on an assignment for my copywriting class. A strategy assignment to be exact. To be more exact, a strategy assignment for a print ad to go in a student publication.
And this line of dialog popped into my head
We need to develop the big idea and see the possible print executions. Then we can flesh it out into a 360 campaign complete with microsite, viral video and ambient executions. Let's get Amy from New York on the horn.
Then I vomited. And tried to scrub that part of my brain (clearly it didn't work since i am recounting it here).
But I got a new thought.
Make an ad that sells. Use the best execution you can develop.
I don't know about you but I like that second thought a hell of a lot more.
A longer post about my trip to Minneapolis is coming very shortly. I promise!