This film is about people you probably never think about—Juggalos. I know I certainly don't think about them often. But it's a super interesting and, surprisingly, touching look at a group that transcends music. The amount of times that "family" is uttered in the video is a testament to that.
Everyone is looking for a group to relate to. Looking for someone to talk to have have something in common with. Even if that's through painting their faces and getting insanely intoxicated.