Dave Trott's agency CST The Gate has released a new site dedicated to Predatory Thinking. It's a collection of stories/quips where people redefined the world on their terms. The kind of stuff that we hear about and say, "That's brilliant!"
I love when new sources of inspiration like this pop up. Go visit.
Predatory thinking. Street smarts. Whatever you want to call it, it's about writing the rules on your terms, rather than following someone else's; it's about changing behaviour through reframing a story or changing the context; it's about seeking unfair advantage to outmanoeuvre the competition.