On a flight to Denver about a year ago I sat next to a Frontier Airlines executive on one of their flights. I was surprised to see that even as we took off he typed away on his laptop and sent messages from his blackberry.
Really surprised.So I asked him about it.
He explained to me that the rules exist for two reasons. First, people shouldn't be yapping away/listening to music while they flight attendants preform safety briefings. Takeoff and landing are about the only times that things go horribly wrong on flights.
Second, cell phone carriers hadn't yet figured out how to bill people properly for minutes used in flight. Due to your closer proximity to satellites and the quickness you move across towers it is near impossible for them to figure this out.
I appreciated his honesty. And I appreciated that he didn't make me turn off my electronics.
Contrast this with a recent experience I had on my most-frequented-least-favorite airline—American. The flight attendant, this is a small plane into Des Moines so we only got one, was militant in making sure that not a single person on the flight had an electronic device powered on at takeoff. Including innocuous devices like Kindles or a kid's gameboy.
When another individual on the flight asked why airplane mode wasn't good enough the flight attendant responded, "It's the rules. You have to obey the rules."
What we have, then, is an exercise in compliance. It's not safety that dictates whether or not we can use our devices, it's the will of the people you paid money to. For antiquated reasons.
What reminded me of this was an interesting NPR report about wireless devices and airplanes. Apparently it's not actually dangerous to have your device in airplane mode rather than all the way off. Even cell phones have a minisule chance of doing anything to airplane communication devices. This probably doesn't come as much of a shock, but it's interesting.
What was more interesting is that keeping a device in airplane mode is actually less dangerous than turning it off completely. When you turn a device on power surges through all the antennas. The exact effect the airlines are trying to minimize.
Is this a big deal? No*. But wouldn't it be easier to just let people keep their phones in airplane mode?
This relates to advertising on some larger level. People who espouse wisdom with no rhyme or reason. People who tell you to follow the "best practices" when the best practice for creativity is doing something different.
Never be afraid to ask why. Then make your own conclusions on what's right to do.
*This is not to say I want Gabby McGabster on a plane shouting into his phone about how big his deal with Tokyo is. But I'm always a fan of pragmatism and the current approach is anything but.