Welcome back. I hope you've had time enough to digest the monstrous number of posts I presented in the first part of this. Though 2012 is already upon us I have the best posts from the second half of 2011 to share. That's not a bad thing. Learning from the best that the past had to offer isn't a terrible affliction. Besides, good ideas tend to get repeated year after year (like this excellent Ira Glass video) enjoy part 2.
First, make rice - Seth Godin
This is included because it is the one post that has been stuck in my mind since I read it. Seriously. It's short but imparts a great lesson about really learning a craft. Building a strong foundation before we are entranced by shiny technology. (Fun fact "sushi" does not mean raw fish, it means "with rice." So the next time somebody says "I don't like sushi, I hate fish," you have full permission to smack them upside the head. Or verbally, whichever you prefer.)
What's your short cut? - Vinny Warren
This is great to read if you feel like you're just spinning your wheels. Instead of digging yourself out of a rut it's important to think about what you really want to do, and how to do that. It worked for Vinny.
Unfortunately... - David Oakley
Losing sucks. Especially losing a pitch you feel you deserved to win. This post is about adding some perspective (a theme of 2011) to the loss. If you don't get hired by an agency, and someone you know who does completely different work does, it's not always you. But this shouldn't be mistaken as a cop-out.
Whatever you're making, make it way better than it has to be. - Luke Sullivan
I liked this piece so much that I blogged about it the day it came out. I think we are nearing the release date for the next edition of Hey Whipple (which includes this piece) so if you've worn out the binding on yours you should wait on a copy to come out. Simply put this is a really good post.
The Twitter - mtlb
AKA talk how people talk. If you're not being authentic in your own stream how can anybody trust you? Cool video of Penn Gillette talking about how to communicate with people.
Speaking Of Shyness - Russell Davies
Honestly this doesn't have much to do with advertising. However, it did have a whole lot to do with understanding myself. If you think you may be every the tiniest bit introverted you should read it.
Infidelity, Inertia and Unsegmented Markets: The Impossibility of 'Alienating' Consumers And Why Marketingland Needs To Man Up - Martin Weigel
Settle in for a very, very, very long read. Every bit of it is important because it champions the idea that good, interesting work is worth alienating a few people. It's about combating the bad. You don't want to be bad, do you?
Fail Upwards and On Losing Your Marbles - Dave Trott
Two of the most memorable posts Dave put out last year. I am almost certain I posted about them here before and I know that I tweeted them. Needless to say, Dave's blogs are worth reading. But if you're stubborn at least read these two. (The first taste is always free)
Thank you all for reading again. Best of luck in 2012 and do keep reading. There's only better stuff to come. Promise. And, as always, leave something in the comments if you have something to say.