Weekly Linkly

Open your mind beaks and let me regurgitate internets into them.


In the vein of apprenticeships and learning in nontraditional ways.


I must have some thing about vision. I am fascinated with the blind/partically sighted doing great things like this.

The Education of Jeff Kwiatek

A couple of weeks back I mentioned that I had been busy working on an independent study. It is done, uploaded and I'm pretty proud of it.

One of my fascinations outside of Advertising is education, specifically higher education. Learning has been something I've loved from a young age and I'm naturally inquisitive. I'm also very wary of blindly believing in any system. All of this led to my study of whether college today is effective, it's not, and what people can do about it.

I also talked to a friend who pointed to the blind belief that a degree can define whether or not someone is suitable for a job. We agreed that it is inherently harmful to believe that that alone is enough, and some jobs don't need a college degree and would be better off if people went into apprenticeship programs. 

This isn't a solution for advertising necessarily but the problems facing higher ed are troubling and I can see how candidates from outside the system might be able to produce better work than those in "proper" advertising programs.

I hope you enjoy the video and if you have any comments leave them here or shoot me a quick email. I'd love to hear your thoughts.

Weekly Linkly (double dose!)

Since I didn't post last week it's 2 times the links and 2 times the excitement! May your smile never fade.

John Jay from W+K on creativity (so good this may become a full post)

The mountain. Just watch and be amazed. Nature is so effing cool.

The first computer that's made me want to ditch my macbook. Chromebook is here.

Happiness translates. 

Plain English v. Plain Giberish

Oftentimes I find it horribly confusing when people don't write in plain english. I am a lover of words and think a great vocabulary is wonderful, but only if used correctly.

Right now I am enrolled in a summer course about Social Networks. It pertains to their place in society and how we form identities (group and individual) on these new platforms. I was tremendously exciting going in. 

But as I read the materials provided and the responses of other students I find myself confused. Like, really confused. Because they are using words to describe the medium that go so against everything in the medium.

Instead of english it's this strange academic babble that make the internet seem like a foreign country (which is very well may be for some of the authors). It's like the arguments are intentionally dense and convoluted to make it difficult for other people to understand.

Something I don't understand in the slightest.

One of my favorite authors is Kurt Vonnegut, precisely because he doesn't do that. He creates new worlds and explains scientific processes in a sentence or two. In plain english. So that the reader can understand exactly what he's written. Here's an example:

A dinosaur was a reptile as big as a choo-choo train.

Is that description scientifically valid? No. Can you still picture what he's talking about? You betcha.

And this is prevalent in all of Vonnegut's books. Taking the confusing and explaining it in a brilliantly simple way.

The problem with experts and academics is that they are complicators. They add and they add and they complicate the message until the message becomes unapproachable. The problem with this is that we get into that mindset while in college.

Or, we don't understand something and we try to hide that behind language.

In advertising it's different. In advertising you're trying to get across your message as clearly as possible.

So if you're using terms that no one can understand no one is going to want to buy what your selling. Worse, they may be interested in what you're selling but won't understand that you're selling what they want.

Make your message clear. It will save me, and countless others, a bundle on advil.

 

Remember Why You're Doing What You're Doing.

Sometimes getting the motivation to keep working is tough. There's going to be days that you don't want to do anything to do with advertising or communicating or whatever your passion is. I certainly have those times.

But then I stumble across something like this video. Things I have seen in the past but have shelved in some dark place in my brain so I can work on things of my own. And when I watch/read/rediscover that old thing the spark comes back. I remember how excited I get about what advertising can be and my fervor returns tenfold. 

Sometimes you need to get outside of the thing you're doing and remember why you're doing it.

I want to also apologize for the long layoff between posts. Finals week hit me like a sack of bricks and I had to take some time off. While that's not an acceptable excuse (one should always be writing), it's my excuse.

Weekly Linkly

Allowing you to finally stop hitting refresh and start exploring the wilderness of the internet.

old-fashioned-comparison-ad using new-fangled-product-placement-transparency-guy = success? via

Suh looks better than Eminem in a better looking car.

If you ask me, I might call this ad brilliant.

Watch it.

Ok, now really watch it. I want to know if you get the same feeling I do when I watch this ad.

It isn't flashy. Nor is it tremendously cinematic. But it is one of the most simple and surreal commercials I have seen in months.

Just showing the iPad sitting there in our homes, schools, offices, hospitals -makes it seem like we are living in the future.

Pause it at 18 seconds and just look. That's like something straight out of a sci-fi movie!

That's what makes me, and a few other million people, desire this product so strongly. No other piece of technology or commercial can hold a candle to that.

And like the smooth V.O. man said at the end of the ad: they're just getting started.

Note: This reminded me of something I overheard on a flight in march. A hospital administrator, sitting across the aisle from me, said very confidently "The iPad is the greatest advancement in medical technology ever. It allows the doctors to interact with patients they never have before and streamlines the process of book keeping. Those devices are amazing." Amazing.

What's A Blind Man Know About Film?

Quite a lot it would seem. After a friend on facebook posted a link to one of these reviews I was absolutely enamored with the man, the reviews and the concept. Watch his thoughts on Clerks:

I thought his review of the movie was spot on but something he said resonated so well with me. He said 

This movie proves content is king.

that's a phrase I've heard thrown around marketing circles to the point where it has little to no value when said anymore. But here it adds something to the understanding of the movie. At the end of the day Kevin Smith didn't just direct a brilliant film, that part didn't matter, he wrote a brilliant story.

The story is what matters. It is the currency that all people operate on. We are drawn to good story tellers, regardless of what they are saying, because they intrigue us. The understand pacing, and emphasis and tension to add effect. Good storytellers exists in all walks of life. The popular water cooler guy to the uber-popular stand up comedian to the beat poet in a little cafe.

Even those "traveling folklore tellers" who bill companies thousands of dollars to fly them in and have them tell the same story of the tortoise and the hare. No matter how long or how short a story is the most important skill is having the ability to craft it. 

I learned two things from a blind man today. 1) Meaningless stories can still have meaning if they are about human nature. 2) I really want to watch a Kevin Smith movie with my eyes closed.

P.S. you can follow The Blind Film Critic on twitter as @blindfilmcritic. He answers tweets. I'm not sure how, but he does. And he is super cool and humble.

Busy

For the past semester I have been working on a project where I study, critique and attempt to fix higher education.

There is no easy solution but I have found a few things that work in small settings or in isolated incidences. I feel these can be scaled for higher education en mass and that is a very good thing.

I present on Thursday and afterwards I will be stiching together the video and presentation (similar to TED talks and the like). I'm pretty proud of the results and it's a cool side project that I am glad I indulged myself in doing. 

I just wanted to post about why I have been slightly less frequent/standardized on when I was posting. I'm going to try to write even more because I find the more I do this the better all of my writing gets.

As a short point I think a lot of the stuff I have seen in my study applies to the advertising industry. There are a lot of people talking about what needs to be done fighting with people who think the established norms are just fine. 

But there is a reason that people are drawn to schools and agencies that are innovative. It is because those places use old thoughts in new ways. They offer something that gets people tremendously excited.

It is a pretty cool time for both industries. Keep an eye out here for the final video of the presentation.

An Afternoon Spent with Edward Bramah

While in London during the summer of 2007 I met Edward Bramah. Some of you may find his name vaguely familiar. Most will not.

Edward Bramah was the world's foremost expert in coffee and tea. He was perhaps the world's only expert in coffee and tea, but that was some of the magic about this man. 

As I said earlier I met him while I was on a trip to london. I stumbled upon his museum in a guide book and thought it sounded extraordinarily interesting -even before I became obsessed with hot beverages of all sorts. Something about the museum made it seem whimsical and fantastic. Nothing like the more popular attractions where tourists piled on top of other tourists to see things like a wax figure of Jackie Chan.

Most of all it seemed brilliantly authentic. The reason it existed was to inform people about the history of tea and coffee and the devices used to brew these beverages. So my grandmother and I ventured of to find the museum. After a much longer walk than we expected we found the museum. It occupied a space no larger than two street-side stores and the signage was so minimal we nearly passed it.

My grandmother was tired and sat at a table in the cafe while I explored the rest of the museum. There were so many different apparatuses for the production of tea and coffee that I got lost in them. When I emerged from the last of the exhibits I saw my grandmother sitting at a table laughing and talking to an older man. She waved to call me over and said,

Jeffrey, I would like you to meet Mr. Edward Bramah. 

He was the foremost expert on tea and coffee having tea with my grandmother -in his own museum. He was telling her how to properly pour a perfect cup of tea and telling stories from his trips to different tea farms across the world. After a while we had all finished out tea and were chatting away.

That's when he did something I will never forget. He said, "Come with me, I want to give you a tour of the neighbourhood." He knew the history of everything. From the market down the road, to the John Harvard house, to the extraordinary building that used to hold the London Hop Exchange.

He was interested in everything about the area and his excitement showed through, even on a tour I am sure he had given a myriad of time before. It was one of the best tours I have been on in my life and he provided it purely because he wanted to pass this knowledge onto others. It was clear that this was his underlying drive in everything he did from his museum, to the tour, to his wine-bar that we ate at later that night.

There were many other interesting things in london but none has left such a profound mark on me than the afternoon I spent with Mr. Bramah. He communicatied passion without saying it once. Something, in my opinion, we should all learn how to do.

Note: Mr. Bramah passed in feburary of 2008. I am pretty sure the mesuem has since closed but if it ever repoens I implore you to give it a visit. It won't be quite the same but it's still an interesting way to spend an afternoon.